Privacy Policy

Introduction

Welcome to Myrph ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.myrph.in and use our services.

Myrph is a local guide platform that helps users discover local businesses, events, places to visit, and things to do in their neighborhood. By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect several types of information to provide and improve our services:

Personal Information: When you create an account on Myrph, we collect:

• Name
• Email address
• Social media identifiers (Gmail, Instagram ID, Facebook ID) when you use social authentication

Usage Information: We automatically collect:

• IP address and device information
• Browser type and version
• Pages you visit and time spent on our website
• Businesses you interact with (likes, ratings)
• Search queries and preferences

Location Information: We may collect general location data to show you relevant local businesses and recommendations in your area.

How We Use Your Information

We use the collected information for various purposes:

• To create and manage your user account
• To provide personalized local business recommendations
• To show you relevant content based on your interests and location
• To save your liked businesses and preferences
• To allow you to rate businesses and track your activity
• To communicate with you about service updates and changes
• To improve our website and user experience
• To analyze usage patterns and optimize our services
• To prevent fraud and ensure platform security
• To comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on Myrph:

Essential Cookies: Required for the website to function properly, including login sessions and user authentication.

Analytics Cookies: We use SimpleAnalytics to understand how visitors use our website. SimpleAnalytics is a privacy-friendly analytics tool that does not track personal information or use invasive tracking methods.

You can control cookie preferences through your browser settings, but disabling certain cookies may limit your ability to use some features of our website.

Third-Party Services

We use the following third-party services:

Google AdSense: We display advertisements through Google AdSense. Google may use cookies and web beacons to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting Google's Ads Settings.

SimpleAnalytics: We use SimpleAnalytics for privacy-friendly website analytics. SimpleAnalytics does not use cookies or collect personal data.

Razorpay: For processing payments related to premium business listings, we use Razorpay. We do not store your payment card information. All payment data is handled securely by Razorpay according to their privacy policy.

Social Authentication: When you sign in using Google, Instagram, or Facebook, we receive limited information from these platforms as per their policies. We only access information necessary for authentication and account creation.

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• With Service Providers: We share information with trusted third-party service providers who help us operate our website (analytics, payment processing, hosting).
• Business Information: Your ratings of businesses may be visible to other users and the businesses themselves to maintain transparency.
• Legal Requirements: We may disclose information if required by law, court order, or government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can update or correct your account information at any time through your account settings.
• Deletion: You can delete your account at any time. Upon deletion, all your personal data will be permanently removed from our systems.
• Data Portability: You can request a copy of your data in a portable format.
• Opt-out: You can opt out of receiving promotional communications from us at any time.

To exercise any of these rights, please contact us at hey@sahilwise.com.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you delete your account, we will permanently delete all your personal data from our systems. Some anonymized data may be retained for analytical purposes, but it will not be linked to your identity.

Children's Privacy

Myrph is available to users of all ages. However, we do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using Myrph, you consent to the transfer of your information to India and its processing in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hey@sahilwise.com

Address: Rampurhat, New Hospital Para, Birbhum, West Bengal, India, 731224

Website: www.myrph.in